JianMin — Xueer Xia

NEW VERSION OF

JIANMIN THROAT TABLETS

— A Healthcare snack for young people

Interactive game /AR / New lifestyle

Team:

Xueer Xia

Role:

UI/UX Designer

UX Researcher

Mini AR Game Modeler

Tools:

Jiammin Group is an integrated pharmaceutical company with a major focus on pediatric product development, manufacturing, and marketing. Founded in 1953, and headquartered in Wuhan, its history can be traced back to the 17th century.

INTRODUCTION OF PROJECT CLIENT

Jianmin Throat Tablets (old version)

[Ingredients] Scrophulariaceae, Ophiopogon japonicus, Cicada slough, Myrobalan, Platycodon grandiflorum, Isatis indigotica, Fatty sea, Rehmannia glutinosa, Western green fruit, licorice, peppermint oil, menthol. The auxiliary materials are sucrose, starch, orange oil, orange powder, and citric acid.

JIANMIN’S NEED

What does the new product need?

1. Current package: 24 tablets/box, 48 tablets/box; new package: 45 tablets/box.

2. The current product has an orange flavor and cocoa flavor, and the new product plans a cocoa flavor.

3. Create a product with treatment and health care combined with high-frequency consumption. For middle and high-end white-collar people, the packaging is generous and high-end.

Market analysis of health snacks

BACKGROUND

Now more and more young people are buying health care products and snacks. To attract young people, traditional pharmaceutical companies must follow the trend and make their products suitable for young people.